— About
Executive Career Coach in the UAE
Active Recruiter · 20+ Years Across MENA Recruitment
I spend my time on both sides of the hiring process: building shortlists for companies and advising senior professionals navigating the UAE and GCC market. That means the insight I bring to client engagements isn’t based on how hiring worked years ago — it’s grounded in how decisions are being made today.
- 20+ years across MENA recruitment
- Active recruiter in the UAE & GCC
- Senior Managers, Directors & VPs
- Recruiter-led insight, not generic career advice
— What I do
I work on both sides of the hiring process.
Most career advisors have recruitment experience. I am an active recruiter. The distinction matters — the insight I bring to an advisory engagement is current, not historical.
What I see consistently is not a lack of experience in the professionals I work with. It is strong backgrounds that are not being communicated clearly enough to the people making hiring decisions.
The experience is there. The market just isn’t connecting the dots.
“I know what makes a recruiter stop on a profile — and what makes them scroll past. That’s what I bring to every engagement.”
Active recruitment across the UAE & GCC
I am currently reviewing CVs, building shortlists, and speaking with hiring managers across the UAE and GCC. The market intelligence I apply to advisory work is not from five years ago — it is from this week.
20+ years across MENA recruitment
Over two decades of placing mid-senior and executive professionals across the UAE, Saudi Arabia, Qatar, and the wider MENA region. The patterns I have observed are consistent — and most of them are fixable.
Senior Manager to Executive level
The advisory is built for professionals at Director, VP, and Head of Function level — where the stakes are higher, the market is more specific, and generic career advice no longer applies.
Helping strong profiles gain traction
Many of the professionals I work with have the experience required for senior roles. The challenge is ensuring the market recognises it quickly and clearly.
— Why it matters
What makes this advisory different.
Most career advice is built on theory, templates, and general best practice. This advisory is built on something more specific — direct, current knowledge of how hiring decisions are actually being made in the UAE and GCC right now.
The result is advice grounded in how hiring decisions are being made right now.
Not former recruitment — active recruitment
The insight is current. I am not drawing on experience from years ago. I am applying what I see in the market this week to the work I do with clients.
Market-specific — not generic advice
The UAE and GCC hiring market operates differently. The strategy, the positioning, and the approach are all built around how this market specifically evaluates senior candidates.
Focused on senior level — not everyone
The advisory is designed for professionals at Director, VP, and Head of Function level. The dynamics at this level are different and the approach needs to reflect that.
Positioned as advisory — not coaching
This is not a motivational programme or a generic job search course. It is structured advisory built around a specific outcome — traction in the UAE market at your level.
A real engagement. A real outcome.
Senior Strategic Account Director
16+ years across enterprise sales, strategic partnerships, business development and commercial leadership throughout MENA and EMEA. Strong experience and strong results — but the profile was communicating too many different strengths at once. The market could see the experience, but struggled to immediately understand the most relevant positioning for the opportunities being targeted.
Before
- Broad positioning across sales, partnerships, business development and leadership
- CV and LinkedIn not telling a focused market story
- Multiple strengths competing for attention
- Strong experience but limited traction relative to the calibre of the profile
After
- Clear positioning around strategic account leadership and enterprise growth
- CV and LinkedIn fully aligned
- Increased recruiter and hiring manager engagement
- Secured a senior opportunity in the UAE market
“The strategy was implemented consistently from start to finish. Rather than treating the CV, LinkedIn profile and market approach as separate activities, every part of the process was aligned and executed as one plan.”
The strategy was implemented consistently from start to finish. Rather than treating the CV, LinkedIn profile and market approach as separate activities, every part of the process was aligned and executed as one plan.
If this resonates, the next step is a conversation.
A 20-minute strategy call — we look at your specific situation, identify what is not working, and discuss which level of support fits where you are right now.